LOUIS VUITTON'S SUITCASE IN KREMLIN

  Never before has a suitcase brought so much attention and criticism. But again, at 98 ft long and 30 ft high, right in the middle of the red square, this is no ordinary suitcase. From the house of Louis Vuitton, the fashion mogul, the suitcase’s dimension and location have been the source of c

ritics.

Both the public and the Kremlin have unanimously opposed the presence of the giant suitcase, a stone’s throw from the Kremlin.Realizing the sensitivity of the issue, Louis Vuitton has decided to dismantle the said suitcase from its current location.

Rest assured, this stunt has made its mark in the marketing lexicon and will always be remembered as one of the most bizarre advertising strategies.

SONY'S SMART WIG

 Sony has filed a patent for "SMART WIG". Turns out the wig does more than covering our baldness. It is fitted with various sensors and circuits inside the artificial hair follicles.

  According to Sony, the wig performs various activities like monitoring the patients health (it can measure blood pressure, temperature, heart beat), act a navigation wig to assist the blind.

  In "short" the wig is a mobile stethoscope, thermometer, sphygmomanometer put together along with a bat sensor all mounted on top of the master organ.
 
  Sounds too much for the brain.. What do you think?

http://www.youtube.com/watch?v=fi6mDI3JHeo

INNOVATIVE MARKETING: BRITISH AIRWAYS.

   British Airways have launched  a new bill board with intelligent sensors that make it look more appealing than a normal ad board should be.

  The idea goes like this: A child sits on a side of the ad board. As soon as a flight crosses over head, he stands up and walks across the board pointing the airplane as it moves along. As the child walks we see the flight information that pops behind the child which includes the flight number and its destination.

 Cute, when seen rather than read.

https://www.youtube.com/watch?v=bZ0RHOOy0Oo

INNOVATIVE MARKETING IN AN ESCALATOR: JUICE SALON

 In attempt to gain eyeballs, Juice Salon, a company based in Mumbai has taken a very innovative yet attracting marketing strategy. The marketing wasn't a billboard nor a gigantic luminescent display but rather a escalator, simple yet effective.

 At bottom of the escalator there is a picture of a man that comprises only the bottom half of his face such that no hair is visible. As the steps roll in, different photos of the man are formed with each crossing step, implying the variety of hair styles they have in store.

  So far, no one has commented on their in-house treatment, but their ad campaign has become a hit among netizens.

  Long live Innovations

https://www.youtube.com/watch?v=ZYtqZAtbQRA

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