Friday, 29 November 2013

INNOVATIVE MARKETING: BRITISH AIRWAYS.

   British Airways have launched  a new bill board with intelligent sensors that make it look more appealing than a normal ad board should be.

  The idea goes like this: A child sits on a side of the ad board. As soon as a flight crosses over head, he stands up and walks across the board pointing the airplane as it moves along. As the child walks we see the flight information that pops behind the child which includes the flight number and its destination.

 Cute, when seen rather than read.


https://www.youtube.com/watch?v=bZ0RHOOy0Oo


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