In attempt to gain eyeballs, Juice Salon, a company based in Mumbai has taken a very innovative yet attracting marketing strategy. The marketing wasn't a billboard nor a gigantic luminescent display but rather a escalator, simple yet effective.
At bottom of the escalator there is a picture of a man that comprises only the bottom half of his face such that no hair is visible. As the steps roll in, different photos of the man are formed with each crossing step, implying the variety of hair styles they have in store.
So far, no one has commented on their in-house treatment, but their ad campaign has become a hit among netizens.
Long live Innovations
https://www.youtube.com/watch?v=ZYtqZAtbQRA
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At bottom of the escalator there is a picture of a man that comprises only the bottom half of his face such that no hair is visible. As the steps roll in, different photos of the man are formed with each crossing step, implying the variety of hair styles they have in store.
So far, no one has commented on their in-house treatment, but their ad campaign has become a hit among netizens.
Long live Innovations
https://www.youtube.com/watch?v=ZYtqZAtbQRA
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