Friday, 29 November 2013

LOUIS VUITTON'S SUITCASE IN KREMLIN

  Never before has a suitcase brought so much attention and criticism. But again, at 98 ft long and 30 ft high, right in the middle of the red square, this is no ordinary suitcase. From the house of Louis Vuitton, the fashion mogul, the suitcase’s dimension and location have been the source of c
ritics.

Both the public and the Kremlin have unanimously opposed the presence of the giant suitcase, a stone’s throw from the Kremlin.Realizing the sensitivity of the issue, Louis Vuitton has decided to dismantle the said suitcase from its current location.


Rest assured, this stunt has made its mark in the marketing lexicon and will always be remembered as one of the most bizarre advertising strategies.

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